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OVER 30 YEARS OF EXPERIENCE
AT YOUR SERVICE
Infinideal is a team of experts in commercial area who built up a very strong set of hard and soft skills in Sales & Trade Marketing in top companies and categories of FMCG industry. We offer our expertise to companies willing to start a business in that area or willing to improve results and increase profit.
Within the last 18 years, we activated many categories present in FMCG: Ice Cream – Cereals – Baby Food – Pet Food – Culinary – Confectionary – Coffee – Beer – Water, for companies such as Nestle and Asahi Beer.
Our leaders:
Pierre Estrade
Managing Partner
High expertise in TDMK, Business finance and P&L, Sales with high skills in data analysis and solution modeling
Florin Ciripoiu
Managing Partner
High expertise in Sales, both Modern and Traditional trade.
Large knowledge of the market and RTM solutions
We jumped into the entrepreneurship boat to pursue a new adventure made of more freedom, value our experience at a higher scale, energize ourselves with new challenges, create, innovate and bring any business idea to life.
Being entrepreneur also opens numerous doors, creating lots of new connections which positively enlarge your network and generate a fertile dynamic, business and personal wise.
Expertise:
Business modeling & Turn Around
Commercial Plans & Strategy
Proper pricing building
Negotiation (active & passive)
Coaching & Training
Route to market
TDMK & Volume Hunting
Trade investment model
Category managment
Our vision
Your business is a solution to the market, we will prove it in 3 steps:
- Identify your business strengths
- Analyze market trends & facts to identify needs
- Match your strengths to market needs
