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ENTER THE ROMANIAN MARKET

Boost your turnover, reach new consumers!

In 2023, FMCG generated a total value of 20bn Euros in Romanian Moder Retail, with 15% growth in value. Romania offers you an additional 18 million consumers.

Infinideal can open the door of the Romanian Market for your company, providing an in-depth analysis of the market, making sure that your products will be a good fit.

We will then design the most suitable road to market and manage your interests in Romania in order to grow your presence, the awareness of your products and ultimately fuel your bottom line with additional profit.

We cover:

  • Market analysis
  • Channel & segment approach
  • RTM
  • Commercial strategy
  • Product listing
  • Active negotiation
  • Account management
  • Promo calendar & activity
  • Forecast
  • Billing and Business administration on local plan

Road map:

1

The Meeting

You take us through your Business, your goals and what you expect from this market expansion. You get to know who we are and what we can offer
2

Analysis

We zoom into details, put pieces together and build synthesis which will be presented to you as a strategic plan
3

Distribution model

We present you the options of distribution that we can provide for your business, straight to retailer (full truck delivery – specific deal which needs retailer’s agreement and commitment) or logistic partner in Romania which allows to push smaller quantities towards retailers central deposit but also build a presence on the traditional trade market
4

Portfolio and prices

We agree on the active portfolio and prices (DAP)
5

Go Live

We start step by step the implementation of the agreed plan
6

We deliver

You will be rewarded with solid and transparent results accordingly with our plan
Ready to start?